Are you thinking of starting a PT studio? Or have you been running a PT studio for a while but want some fresh tips? In the last blog article, we at Gymleco listed our top tips when building a boutique gym, and many of them can also be applied to a PT studio. In this article, we focus on what makes a PT studio unique and how you can use it to make your studio more successful.
- Advertise yourself
- Let your members be your marketing
- Invest in gym equipment that delivers results
- Create a gym where your clients can work out everything
- Enlist the help of partners to reach out
Advertise yourself
A PT studio is about you as a PT and your expertise. It is yourself and your skills that you must sell to your customers. Let it permeate the entire studio. Decorate the studio to your liking and advertise yourself in all external marketing. Here it is important not to be shy but to show all the good qualities you have and what you have achieved for others or want to achieve for your customers.
Andrea Hedenstedt had a PT studio for several years completely furnished with Gymleco equipment. In addition to PT, Andrea is an influencer and was able to share her life and training through her social media, which was brand building.
Let your members be your marketing
The best advertising is the one communicated from a satisfied customer. Make sure your customer satisfaction is your full focus so no one walks out of your PT studio unhappy. If you do a good job, we can promise you that your members will recommend you to friends, family and colleagues. Reward your clients if they bring in a new client by giving them a month of free training or similar. It will be an exchange that benefits both you and the client.
Jungle of Gains is a personal training studio and gym in Belgium. They place a strong emphasis on community within the PT studio. Their goal is to make the gym feel like a second home for their members.
Invest in Gym Equipment that delivers results
You can be highly skilled in your field and know exactly how to train for optimal muscle engagement. However, without ergonomically designed and properly constructed gym equipment, your expertise won’t be enough.
Our gym equipment is suitable for both rehabilitation and professional athletes. We design our machines with a low starting weight so that everyone can get started easily, with simple adjustments that accommodate all users, regardless of mobility. Additionally, our machines are widely used in the bodybuilding and fitness world, as they are specifically developed to provide excellent muscle engagement throughout the entire movement.
Valdemar Fredriksson chose to only bring in Gymleco's training equipment when he built his home gym and pt studio in Los Angeles, USA. He chose Gymleco because we have good quality and functionality in our gym equipment. Which is the most important thing for him when it comes to exercise machines.
Create a gym where your clients can work out
Usually, a PT studio is compact in that you only have one or a couple of clients at a time. This does not mean that you need to skimp on the range. Be sure to plan the gym equipment you bring in carefully so that you offer everything your clients may need in their training. That way, they don't have to seek supplementary training elsewhere and you can advertise your studio as a complete gym. This is one of the reasons why we at Gymleco design compact gym equipment. So that you can fit several exercise machines. In addition, we have several combi machines which can be a good choice in smaller spaces.
DECA in Italy is owned by Simone Orsucci and he has furnished the gym with a wide range of different gym machines. To ensure that his clients and himself can get a complete workout.
Enlist the help of partners to reach out
Enlist the help of your partners to promote your studio and your message. Such a simple thing as a link to each other's websites makes Google prioritize your websites in searches. It can be the supplier of drinks, clothes, premises, cleaning etc. By helping each other, you both get better visibility.
We have several of our customers on our website as references. It helps us show new customers how our gym equipment can look in different gym environments and it gives our references extra visibility and credibility.
Both Valdemar and Andrea have collaborated with us at Gymleco in various events and training contexts. Being visible to partners and customers helps us reach out to customers we otherwise might not have been able to reach.
We at Gymleco have over 25 years of experience in the training industry and are happy to help you with more tips and advice on how our previous customers have done to be successful. Contact us and you will receive a personal contact person at Gymleco.
